web design blog

Responsive web design — get ready for Google's mobile-first indexing

How your web site gets ranked in Google is increasingly being determined by how the content and other ranking factors on the mobile version of your web site. Eventually, as has been announced by Google, a web site’s mobile version will get the priority in its indexing and page rankings. ... Continued

Lower Pay Per Click Costs in your Google Web Marketing Budget

Promoting your web site to your Calgary, regional, or global audience using Google Adwords, Bing, or other Pay Per Click marketing campaigns can be very expensive in some markets, especially when there is a lot of competition for the one ... Continued

Designing Good Web Site Landing Pages for Online Pay Per Click Campaigns

Part of your web marketing may include running online pay per click ad campaigns, such as Google Adwords or Bing Ads. For these campaigns, it’s important that the landing page your audience lands on after clicking your ad is closely ... Continued

Statistics That Show the Importance of a Mobile Friendly Web Site

These statistics make a compelling case for why your web site needs to be mobile-friendly: In early 2014, the number of mobile users accessing the internet surpassed the number of desktop users. 60% of internet usage occurs on mobile devices. 40% of ... Continued

Calgary Web Designer Discusses Why Your Web Site Has the Need for Speed

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. According to Backlinko, site speed matters in search rankings. Based on data from Alexa, pages on fast-loading ... Continued

Why Your Mobile Web Site is Now Even More Important to Google

Google has recently stated that they are now ranking your web site based on its mobile version, not its desktop version. Here is the official statement from Google about mobile-first indexing: “Although our search index will continue to be a ... Continued

Calgary Web Designer Discusses Requirements for a Mobile Friendly Web Site

Earlier this year, Google began rolling out an update to mobile search results in that “increases the effect” of its mobile-friendly ranking signal. Google said the goal is to “help our users find even more pages that are relevant and ... Continued