web design • web marketing • seo
What is a responsive web site?
A responsive web site is programmed to automatically respond to the user’s preferences, regardless of the type of device they are using to surf the web — be it a tablet, laptop, desktop, or smart phone.
Responsive web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. For example, as the user switches from their desktop to their iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities.
Fusion is experienced with responsive design using the ZURB Foundation framework.
Google places extra importance on mobile-friendly or responsive web sites
Google has updated its algorithm update for mobile search results in order to "increases the effect" of its mobile-friendly ranking signal. Google said the goal is to "help our users find even more pages that are relevant and mobile-friendly."
This means that now, more than ever, you need to ensure your web site is mobile-friendly. Even if you have a mobile version of your web site, you should ensure it fulfills these minimum requirements:
Avoid software that is not common on mobile devices, like Flash
Use text that is readable without zooming
Have content sized to the screen so users don't have to scroll horizontally or zoom
Place navigation links far enough apart so that the correct one can be easily tapped
Does your web site pass Google’s Mobile-Friendly Test?
Try this simple test to see how if Google considers your web site to be mobile-friendly: http://www.google.ca/webmasters/tools/mobile-friendly
If your web site passes, this test, then try this advanced test to see if your mobile site is loading fast enough: https://testmysite.thinkwithgoogle.com
Contact us to make your web site responsive and mobile-friendly
Whether you need to have a new “responsive” mobile-friendly web site built from scratch or just some upgrades to your existing mobile site to ensure your site is up to Google’s standards, contact Fusion Creations Inc. in Calgary for a free consultation.
Let us build your web site with custom design and features that make your company more visible on the web. We can add customized features to your existing web site or build you a new one to your exact specifications. Fusion will also design a site to reflect your company's existing marketing materials.
We focus on the important things, like ...
Search engine rankings and visibility
Social media integration
Encouraging user interaction
Finding new customers for your business
Alongside HTML and CSS, it is one of the three core technologies of World Wide Web content production; the majority of websites employ it and it is supported by all modern Web browsers without plug-ins.
Fusion does custom design work on WordPress themes. WordPress is a an open-source content management system (CMS) based on PHP and MySQL.
Responsive design means easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).