Designing Good Web Site Landing Pages for Online Pay Per Click Campaigns

Part of your web marketing may include running online pay per click ad campaigns, such as Google Adwords or Bing Ads. For these campaigns, it’s important that the landing page your audience lands on after clicking your ad is closely related to the message in your ad. Doing this will help your ads rank higher Read the full article…


Statistics That Show the Importance of a Mobile Friendly Web Site

These statistics make a compelling case for why your web site needs to be mobile-friendly: In early 2014, the number of mobile users accessing the internet surpassed the number of desktop users. 60% of internet usage occurs on mobile devices. 40% of people will choose another web site if the first one they land on isn’t mobile Read the full article…


Calgary Web Designer Discusses Why Your Web Site Has the Need for Speed

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. According to Backlinko, site speed matters in search rankings. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.  Details here … But getting higher Read the full article…


Why Your Mobile Web Site is Now Even More Important to Google

Google has recently stated that they are now ranking your web site based on its mobile version, not its desktop version.  Here is the official statement from Google about mobile-first indexing: “Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version Read the full article…


Calgary Web Designer Discusses Requirements for a Mobile Friendly Web Site

Earlier this year, Google began rolling out an update to mobile search results in that “increases the effect” of its mobile-friendly ranking signal.  Google said the goal is to “help our users find even more pages that are relevant and mobile-friendly.” This means that now, more than ever, you need to ensure your web site Read the full article…