Lower Pay Per Click Costs in your Google Web Marketing Budget

Promoting your web site to your Calgary, regional, or global audience using Google Adwords, Bing, or other Pay Per Click marketing campaigns can be very expensive in some markets, especially when there is a lot of competition for the one or two keywords or search strings that are important to you. To remain at or near the top of the search results for Google Pay Per Click in some markets may cost you in excess of $15 per click-thru to your web site.

To lower your spend but still reach your audience, consider running ads in Google Display Ads. Google Display Ads ads appear on over two million websites and in over 500,000 apps. You can customize your ads with specialized options for targeting, keywords, and demographics you can ensure you are reaching your exact target audience.

With Google Display Ads, your ad appears in different layouts on other web sites:

Text Ads – Like an ad on Google Search, display ads include a headline, two lines of text, and a URL.

Gmail Ads – ads in Gmail show up in people’s Inbox, where they can save, forward, and expand your ad in their inbox.

Banner Ads – With images or rich media, these ads let you include customized layouts, interactive elements, animations, and more.

App Ads – Create a campaign targeting specific mobile app categories, or track the performance of the in-app ads you’re already running.

With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Ads campaign can ensure you are reaching new audiences and potential customers.

You will typically get lower Click Thru Rates when advertising in Google Display Ads, but your cost per click will be a small fraction of the cost of regular Pay Per Click ads in Google Adwords. Cost per click in Display Ads can be as low as 10 cents as compared to often paying more than $10 per click in Adwords.

Contact Fusion for Web Marketing

For help with the setup and administration of your Google Display Ads and other web marketing campaigns, contact Fusion Creations Inc. in Calgary for a free consultation. Fusion specializes in web design, web marketing, and search engine optimization.